Case № 01 · Kabba’s Kitchen · Portland, OR

Kabba’s
Kitchen.

A Senegalese family kitchen running weekly drops and catering out of Portland — moved from Instagram DMs to a self-serve ordering catalog. Operator-owned, in market.

Status: Live
Cuisine: Senegalese
Surfaces: Order · Catering · Menu · About
Stack: Operator-owned

Launch live site Lock Your Founder Spot

kabbaskitchenpdx.comPickup window open

“The brand had real customers and zero infrastructure to receive them. We built the surface that turns Instagram followers into paying orders — without losing what made the kitchen feel like a kitchen.”

— Build brief

01Brand front door

A homepage that closes

The hero card states the kitchen, the cuisine, the order window, and the two paths a customer would actually take — order or catering. No marketing fog. Below, the four ways to eat with Kabba: catering, meal prep, group orders, and the open-ended ask. Every primary path lands on the same surface.

Captured from live customer flow · sanitized

02The catalog

Build Your Order, served as a menu

Entrees, sides, drinks. Each dish is a card with its own photo, description, and price — no reading the menu twice. Senegalese cuisine deserves photography, so the catalog is photography-first. The toggle row keeps the surface scannable on a phone.

Kabba's Kitchen menu page — Build Your Order with entrée cards

Captured from live customer flow · sanitized

03Catering lane

Big orders out of DMs

Catering is where margins live, but it also dies fastest in unstructured DM threads. The catering form captures date, guest count, budget, dietary notes, and contact — formatted so Kabba can read the inquiry and quote without follow-up ping-pong.